Concentrate and become greener

Even the way you wash clothes and other household fabrics can have an impact.

Now top designer Allegra Hicks has teamed up with fabric conditioning experts Lenor to underline the message.

And we have joined them to offer three lucky readers the chance to win an exclusive Allegra Hicks quilt worth 200 each.

Allegra is creating an exclusive collection of luxurious quilts that includes the nation’s best small environmental tips. The gorgeous quilt illustrates the tree of life, symbolising the development of our future environment.

Allegra and Lenor have launched the “Go Small with Lenor” campaign to find out what the nation’s households are doing to save energy, water and waste.

The campaign celebrates the small but significant changes already being made up and down the country to make a real difference to the environment.

For example, if everybody in the UK switched to a concentrated fabric conditioner like Lenor instead of using a dilute conditioner, we could use up to 70 per cent less packaging - plastic and cardboard - versus regular Lenor.

Even better, at recommended dose, Lenor Concentrate is up to 25 per cent cheaper per wash when compared to its regular format.

For a chance to win a super Allegra Hicks designer quilt, answer the question below and send your entry, along with your name, address and daytime telephone number to Lenor competition, Promotions Department, The Star, York Street, Sheffield S1 1PU. Closing date Saturday September 22.

QUESTION: How much less packaging would be saved by using Lenor Concentrate versus Regular Lenor?

A: 70 per cent B: 50 per cent C: 25 per cent

The first three correct entries drawn at random will receive the prize as offered. Usual rules apply. The Editor’s decision is final. Quilts will be available to winners by November 30, 2007.

n Lenor would also like to hear about your simple energy, water or waste saving tip! Log onto www.goconcentrate.co.uk to enter your ideas and have the chance to have it portrayed on the gorgeous designer bed quilt. Closing date: September 16. Promoter: Procter & Gamble UK, Weybridge, Surrey, KT13 OXP.