Cigarettes were stolen during an overnight raid of a village shop in Rotherham.
A police probe is under way but the raiders have not yet been caught.
COURT: Pair jailed for 48-years for 'gratuitous and brutal' murder of Sheffield dad
The shop has been targeted before and in one incident, in April 2012, a man armed with a gun and wearing a balaclava burst in demanding cash and cigarettes.
PRISON: 'He was taken far too soon' - Family of Sheffield murder victim speak out as his killers are jailed for 48-years
APPEAL: Elderly woman threatened at knifepoint on Sheffield estate
In January 2011, the owner was confronted by three masked raiders brandishing crowbars.
Cash and cigarettes were stolen and a customer was struck over the head by one of the offenders.
A South Yorkshire Police spokesman said: "At around 1.05am on Wednesday, it was reported that suspects unknown forced entry into the shop via a front window and stole a quantity of cigarettes."
Anyone with information should call South Yorkshire Police on 101 quote incident number 47 of July 11.