Baby it’s cold outside - and the best season for shopping is finally here.
But while you’re stocking up on boots, scarves and jackets, don’t forget the little ones.
“There’s the quirky-cool side that can bring character and life into an outfit, and your more classic, well-tailored looks that are softer and more refined. So this year’s trend is all about mixing it up,” says Grazyna Wynne-Griffiths, founder and buyer for Little Giant.
“Wear a Liberty print dress but throw on some wellies. Find the biggest tutu you can, but wear it with a superhero top. It’s time to experiment and have fun with fashion.”
Always a favourite with kids and parents alike, ‘animals’ could appear as a kidswear trend every season, says editor and co-founder of parenting website Tantrum.xyz, Lisa Williams.
“But this season, animals are minimalist rather than detailed; think old-fashioned storybook rather than Disney Pixar animation. Easy-to-wear and easy-to-pair with a pair of cords or jeans.”
Designer Rachel Riley agrees: “Animal prints work perfectly for childrenswear, the motifs are so whimsical and childlike. I love archive prints depicting squirrels, bunnies and other woodland animals - it’s lovely to see this trend making a comeback.”
Prints with punch is another one set to make waves, with designs up and down the high street for adults and children.
“Prints for kids this season aren’t just bold, they’re downright wacky; with fruits, comics and toys being the kicker,” adds Williams.
“Brilliant fun and likely to appeal - but just go easy with this trend. Opt for one at a time please, or you’ll give the rest of the playgroup a headache!”
Our obsession with all things Scandi lingers on, but it’s a no-brainer when it comes to comfy kit for kids. And Liza Humphrey, buying director at Rockin’ Baby, says she can’t get enough of the Scandinavian minimalism this season, with ‘plenty of soft and simple colour.’