Chesterfield’s James Hill has won Celebrity Big Brother.
The 28-year-old businessman – who appeared on BBC show The Apprentice last year – was all smiles as he was crowned winner of the reality TV series.
Over the last four weeks, he won many fans by keeping a steady head inside the fractious house while other contestants lost theirs.
Fans also enjoyed watching an intense bromance between James and American model Austin Armacost.
The pair, who shared a bed and showers, were aptly the final two contestants in the famous house.
James left the abode to cheers and celebrations.
In his winner’s interview with host Emma Willis, he said: “I can’t believe it.
“I’ve been myself – I’ve tried to put people first and think about their feelings.
“I didn’t have a strategy or a game – I just went with my heart and my gut.”
He also described himself as a “loner” and said Austin was sent for him.
On Twitter, @RockGirlFiona said: “James is such a kind, geniune and honest guy. He handles any situation thrown at him well. He’s a true winner.”
@bekkimurphy said: “He’s such a kind-hearted man!”
@bethhoganx said: “I can’t get over how amazing James is.”
However, other people weren’t as complimentary.
On Facebook, Gavin Levick said: “James who?”
Marie England said: “I am sick of seeing people being made famous from nothing apart from just being ‘there’.”
Others described him as “cocky”.
James, of Chatsworth Road, was hoping to win the hit Channel 5 TV series after a tough few months personally.
In May, he and his dad Jason Hill admitted “serious” health and safety breaches which put the lives of staff and customers at Havana Whites in Corporation Street, Chesterfield, at risk.
He was fined more than £6,000 while his dad – who was described as “potless” and depressed during a hearing at Chesterfield magistrates’ court – was ordered to pay out more than £10,000.
Meanwhile, one of James’s companies, Aspire Specialist Care Ltd, is in the process of being liquidated.
He resigned as a director of the firm – which ran the disgraced St Jospeh’s Specialist Care Home – last September ahead of his appearance on The Apprentice.
James said that since his resignation from he company he has had no involvement in the running of the home in Newbold Road, Chesterfield.
Last month, the Care Quality Commission published a shock report on standards at the home following an inspection in May which resulted in five residents with learning difficulties being moved to alternative accommodation.
The home is now shut.
A 49-year-old Matlock man who was arrested on suspicion of assault following the home’s closure remains on police bail pending further enquiries.