A Sheffield opticians has sets its sights on raising awareness and funds for Alzheimer’s Society.
Scrivens Opticians, on Leopold Street, has selected the national charity as its principal charity for 2015, after recent growing evidence linked uncorrected hearing loss with dementia, including Alzheimer’s.
Branch manager Rita Skellett said: “Dementia touches so many families. We decided to host a charity bake sale to give us a chance to raise awareness of the charity and the need for funds, research and support while all enjoying a tasty treat.
“As part of our partnership with the charity, we are also training our branch employees as Dementia Friends, in a drive to change people’s perceptions of the condition.”
Alzheimer’s Society is the leading support and research charity in the UK for people with dementia and those who care for them. In the UK, 225,000 people will develop dementia this year, with 850,000 people already affected. The society estimates 23 million people have a close friend or family with dementia.
The bake sale will be held at the branch on Friday.