ROTHERHAM is to receive a £100,000 cash injection to breathe new life into its town centre, it has been announced today.
The town is one of 15 new ‘Portas pilots’ selected after retail guru Mary Portas gave a review to the Government on how to turn around flagging high streets.
It takes the total of pilots across the country to 27.
The town can use the money to liven up derelict shops, start new markets and advertise shopping areas.
Grant Shapps, local government minister, announced the new successful pilot schemes from hundreds of bids.
He said: “I’d like to congratulate the 15 town teams that, in the face of stiff competition, have been selected to be the next Portas Pilots.”
Portas praised Rotherham for its ‘bustling, lively market’ when she compiled her review.
Another 400 ‘town teams’ which put in bids for the pilot status but did not receive it will still enjoy backing from a multi-million pound package of Government support aimed to revive high streets.
They can access events, benefit from mentoring support and share experiences with other towns across the country.
Mr Shapps said: “This is just the tip of the iceberg.
“I’m determined that we don’t turn our backs on the other town teams who put their plans forward to revive their high streets.”