Bradfield chosen by Vodafone for rural 3G coverage scheme

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A rural Sheffield community has been selected for mobile phone coverage improvements.

Vodafone has listed Bradfield among 100 rural communities to will receive 3G coverage under its Rural Open Sure Signal programme.

Service improvements are expected to be in place later this year.

Jeroen Hoencamp, Vodafone UK chief executive, said: “I’m excited about the transformation this pioneering programme could bring to the community.

“The communities who have worked with us to introduce OSS have all told us how life has improved markedly, from the ability to make an appointment at the doctor to telling their families they are running late for lunch.

“We are committed to investing hugely in our network and using innovative technologies such as Sure Signal to provide coverage to rural communities means we can reach areas where it’s been impossible to reach using traditional means.”

The initiative has already connected 13 rural areas to 3G coverage.

Vodafone is also spending more than £1 billion on its network and services across the country.

The plans include extending its 4G coverage to 395 cities and towns and thousands of smaller communities across the UK.