A new festival to boost local businesses as part of the Tour de France has been announced by Deputy Prime Minister Nick Clegg.
The Sheffield Hallam MP yesterday visited the Henderson’s Relish factory – where he helped staff bottle sauce using yellow labels – and Field Cycles on Little London Road to see the steps involved in making a traditional bike.
He revealed the first Grand Départ International Business Festival would run between July 2 and 4, with one of two business hubs located at the English Institute of Sport in Attercliffe to help showcase home-made firms in a similar way to an event held as part of the London Olympics.
Mr Clegg told The Star: “Our assessment is that we could benefit to the tune of £20 million in an increase and trade and investment in the county if we get this right.
“That’s why we are running this festival along with the Yorkshire Festival, so part of the legacy of the Tour de France is not just more people getting on their bikes but more investment and more jobs.
“There are lots of people around the world who probably wouldn’t know Yorkshire, let alone Sheffield, on a map and now it will be in their living rooms on their television.
“This is an event right up there with the Olympics and the World Cup.”