Sheffield United have struck the first blow in the battle against city rivals Wednesday ahead of the new League One season - by providing a cheaper day out for its fans.
A new BBC survey set out to discover the cheapest day out at every Premier League and Football League club, a figure reached by adding the price of the least expensive ticket to the footballing essentials - a copy of the matchday programme, half time pie and cup of tea.
With both Sheffield clubs in the third tier for the first time in 31 years this season, the results make for interesting reading.
United’s minimum total of £18.20 is the fourth lowest in the division, while only five clubs charge more for the matchday experience than Wednesday at £25.40, slightly more than local rivals Chesterfield.
However, United has the largest price variation in the league, meaning that not everyone can enjoy its low prices.
Pete Whitney from Sheffield United Official Supporters’ Club was quick to praise the club’s efforts.
He said: “In these trying financial times for the club, they are to be congratulated for keeping prices down.”
He also urged clubs to offer more clarity regarding categories, as matches are priced in one of three levels depending on the opposition.
Jane Truman-Smith, whose son Charlie has been going to Hillsborough since he was a baby, urged football clubs to consider the impact on regular fans.
She said: “Season ticket prices aren’t bad, but for those without, football is a weekly cost. For families it can cost the same as a day at a theme park, and a football match is only 90 minutes.”
Jane also called for clubs to monitor the price of catering in stadiums, labelling prices as “extortionate.”
Elsewhere in the region, League Two club Rotherham provided the second cheapest day out in England at just £16.30, whilst Championship sides Barnsley and Doncaster are at the cheapest end of the scale - the Tykes are the fifth cheapest in the league at £23.70, whilst Rovers at £22.90 are second cheapest in the Championship.
The cheapest footie match was at Blackburn Rovers, where fans will spend £17.50.
So while football is getting more expensive, the South Yorkshire clubs are fighting to keep costs down for their fans. Whether that leads to increased attendances and success on the pitch remains to be seen.