HALLAM FM breakfast show presenter Big John is playing Santa after teaming up with First buses to dish out instant cash prizes to passengers in Sheffield.
A total of £2,000 is being given away. To make a claim passengers are urged to listen to the station or visit its website to find out which bus Team Hallam will be on and a phrase they need to claim a cash prize.
Big John at Breakfast said: “Our listeners are loving it! There was one woman went on a few different buses trying to track Team Hallam down… she was so excited when she finally found them.
“One man, on his way to buy his grandson a Christmas present, was reduced to tears when he was handed his share of the money.”
Brandon Jones, of First, explained it is part of Get on Board, a bigger campaign running since October giving bus users the chance to win prizes by checking the back of their bus tickets.
He said: “We wanted to spread some goodwill over Christmas but at the same time encourage people to use the bus and help ease congestion. The reaction of some of the people has been fantastic - despite the cold weather we’ve brightened up many journeys to work and shopping!”