Developers have unveiled first TV remote for canines - presumably concentrating on the "paws" button - allowing home alone pets to control television
Pet food brand Wagg has been working with Ilyena Hirskyj-Douglas, PhD Researcher in Animal Computer Interaction Design at the University of Central Lancashire, to develop the prototype which will allow canines to control the TV for the first time.
The remote marks the next step in the growing trend of animal computer interaction, which has seen many pet-focused apps and interactive toys launch over the past few years.
Ilyena said: "Recent research found the average dog now watches more than nine hours of TV a week, showing that technology is already playing a huge part in our pets' lives.
The prototype is used in a similar way to a normal TV remote and has been specially designed for dogs with hard-wearing waterproof plastic. It includes:
:: Paw-friendly buttons with raised surfaces to avoid paw slippage
:: Yellow and blue colours. Although dogs generally have a 240 degree vision, they have fewer colour sensitive cones than humans, which results in them being red-green colour-blind preferred colours for dogs
:: Squeak sounds that emit a lower-intense frequency and appeal to dogs
:: A hole to attach a rope toy for the dog to interact with and carry the remote
The model remote is currently being trialled with experts monitoring dog's reactions to the buttons, sounds and colours. Following the analysis stage, Wagg will approach tech companies with a view of putting the model into production.
Reeves added: "Recent research carried out by Wagg, looked at the extent to which television plays a part in the lives of our dogs - with a staggering 91 percent of owners admitting their pet regularly sits on the sofa and watches TV with them.
The prototype design has been commissioned by Wagg to mark the launch of Dogglebox, a one-off spoof specially created for YouTube with a completely canine cast. The video sees pooches of all shapes and sizes parody the Channel 4 laugh out loud TV show, Gogglebox.
Dogglebox recently launched on Wagg's Facebook page and YouTube. To view Dogglebox and find out more visit http://www.facebook.com/waggfood site.