Asian women in Sheffield urged to follow Sipra’s lead

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Sheffield’s Asian women are being urged to sign up for the Asian Women of Achievement Awards and follow in the footsteps of last year’s winner Sipra Deb.

The awards are a nationwide search to find 2014’s breakthrough Asian females.

Sipra has already put Sheffield on the map after winning the Entrepreneurial Asian Woman of Achievement Award last year for her business, The Play Arena.

Following a career as a molecular biologist, Sipra changed paths and created The Play Arena, which is now the city’s largest and most innovative indoor play centre.

She overcame the tragic murder of her father and came up with a vision to create a space where families can enjoy time together.

She is also involved in supporting several small ventures run by ethnic minorities and by women.

Awards founder Pinky Lilani OBE said: “When the awards launched 15 years ago, I wanted to create a platform where the accomplishments of our country’s ground-breaking Asian women could be highlighted and celebrated.

“From those working to support their local communities, to those shaping some of the UK’s biggest and most influential organisations - these are the women making a substantial contribution to our culture and economy and it is vital we champion their success.”

Nominations are open now at and close on Monday, March 17.