A fashion graduate who wowed talent scouts with his tribal-themed neon designs is to see his work on the rails of George at Asda.
Ryan Farrell was approached to design for the G21 Talent fashion label after being spotted at Graduate Fashion Week.
The 32-year-old spent six weeks working with George at Asda and his designs are now set to appear in nine stores, including the Handsworth branch in Sheffield, from next week.
Ryan said: “It feels quite overwhelming, really exciting and it’s also an experiment for me because I want to see if there’s a market for this kind of stuff.
“My clothes shown at Graduate Fashion Week were very neon colours and quite eccentric so I had to bring them down to a commercial level. What I try to carry through all my projects is the theme of tribes and animals.
“The time at George at Asda was really interesting. I learned quite a lot and got help from people in all different departments.”
Ryan, who also runs an antique furniture restoration business, lived in South Africa for 22 years but moved to the UK in 2002. He graduated with a degree in fashion design from Nottingham Trent University last year and lives at Riverside Village, Chesterfield.
His South African roots have inspired his work and nine of his designs – including a shirt, dress, skirt and T-shirt – have been chosen to go on sale.
Nicola Jones, design manager at George, said: “We instantly fell in love with Ryan’s collection at Graduate Fashion Week. His prints were stunning, the animals mixed with bold stripes and bright colours.
“His collection was fun, sporty and styled so well. I could really see how his collection could translate.”