Apple prove they’re at the core of technology...but I don’t get it

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It’s been a week of excitement for Apple fans across the globe.

Not only has the new iPhone 5S been launched in stores, but the new iOS7 became available this week. Now if you’re not exactly sure what that is, don’t worry, you’re not alone. I’ve got it installed on my iPhone and I’m still not entirely certain what it is myself. My boyfriend (a self-confessed geek) was up early on release day installing it on both of our phones.

“So...what is it?” I asked, turning the phone over in my hands as he handed it back to me. I don’t know what I was expecting, but it looked the same so far.

“It’s Apple’s brand new mobile operating system,” he replied, a glint in his eye that I recognised well. It’s the same glint he gets when he plays with his electric drill or orders a really big steak.

“Yesss, but what is it?” I tried again.

“iOS is to your iPhone, what Windows is to your computer,” he explained. “This is the lastest version and it’s a complete escape from the original vision of the system and...” He was getting excited now and the words began tumbling out of his mouth faster and faster. Once he started bandying around terms like ‘skeuomorphism’ and ‘aesthetic integrity’ I pressed my fingers to my temple in an effort to stop the buzzing noise that had started between them. He saw this and stopped talking.

“It’s just a new look,” he said flatly and I nodded, satisfied.

I looked down at the phone in my hand. “So it doesn’t do anything...different?”

“It’s got some great new features,” he butted in with a broad smile as he took the phone from me and began flicking through the new translucent blue menus.

“See? It’s got an updated camera roll that sorts photos based on geotags, a new control centre that, interestingly, has been inspired by a jailbreak tweak that...”

I tuned out again then. It looked nice. It had a cool new little passcode unlock screen and I liked the way it zoomed into apps when I clicked on them. Maybe that was all I needed to know.

The next day in the office, my (also geeky) boss was very excited to hear I had iOS7.

“How is it, how are you finding it?!” he asked, his eyes lighting up as he beheld the new desktop of my phone.

“Erm, yeah, I like it,” I replied with a jaunty nod.

The expectant look on his face told me there should be more.

I furrowed my brow as I quickly searched my brain for the appropriate information and terms. What had Adam said again?

“Yeah, it’s...completely different from the last one.”

It was his turn to furrow his brow as I rambled on: “And I like the...ya know...look of it. And I like how when you click on something it, ya know... zooms in. And... the search menu has moved up top here...”

My pool of information on the subject was almost dry, then inspiration hit: “And I like the tags. On the photos. They’re... cool.”

The truth is I love my iPhone, really love it. I just don’t know that much about it. But that’s okay isn’t it? After all, isn’t the whole point that they’re for the everyman, so that even the simplest among us can pick them up and just get on with it?

Speaking of simple minds, I felt terribly sorry for those gullible people who bought into a spoof advert this week that Apple had ‘supposedly’ released, claiming the new iOS7 system made the handset waterproof. Daft people all over the globe apparently dunked their brand new iPhones in water to test it out, ruining their spanking new handset and voiding their warranty.

At least I’m not THAT stupid.