Antiques quarter idea in the frame with Sheffield photoshoot
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THESE vintage-style photographs are part of a stunning portfolio created to promote Sheffield’s planned antiques quarter.

Traders around Broadfield Road in Heeley hope to unveil the branded quarter - like the city’s Devonshire Quarter - in September.

The idea has been supported by nearby businesses, Sheffield Council and The Antiques Trade Gazette.

Now Jennie Beard, who runs Hansley Beard Events & Wedding Design Studio in the area, has pulled together a photoshoot with models wearing period costumes to promote the quarter.

They will appear online and alongside a new logo which is being designed by illustrator Dan Potter.

Jennie said: “I was thrilled to hear about the emerging idea to develop the area as an antiques quarter for Sheffield and quickly volunteered my skills at organising and styling photoshoots to do one to promote the quarter.

“This one was quite ambitious as the idea was to include all 16 antique, retro and vintage shops in the area as set locations for the shoot.

“We wanted to include models wearing vintage clothes from the shops in order to create images we could use for marketing the quarter and hopefully ones that would appeal more to the younger end of the market.”

“I love organising shoots but this was one of the most interesting and hopefully one from which many local business will benefit.”

Photographer Amie Parsons, hairstylist Claire Flack, from Sheffield’s Wigs and Warpaint, and make-up artist Tina Sattarin helped out on the shoot.

Volunteer models moved from shop to shop, walking down Abbeydale Road in vintage attire with studio lighting.