A huge new Iceland store will be opening at a Sheffield shopping centre and customers are very excited.
Iceland will open their 6,975 sq. ft. unit in between Aldi and Home Bargains at Fox Valley with work starting next month.
The company are aiming for an April opening and will create more than 30 jobs in the area.
The Fox Valley unit became available following the closure of Poundworld last year.
A spokesperson for Iceland said: “The success of our new concept stores has given us the confidence to consider opening completely new Iceland stores in areas where we were unrepresented – and we are confident that our store at the Fox Valley Shopping Centre will be a fantastic addition to the current mix of retailers available.
“Our award-winning own label product ranges are earning us growing recognition for quality and convenience as well as value, and our new concept store will undoubtedly add to our appeal, attracting many new customers who would never have considered shopping at Iceland before”
Iceland joins a retail line up which includes Next, Boots, Regatta, Sports Direct and the boutique department store Sandersons.
The new store will sit alongside other food and household retailers at Fox Valley including Aldi and Home Bargains as well as Card Factory and one of the centre’s two Costa Coffee shops.
Fox Valley is owned and managed by the Yorkshire based retail property developers Dransfield Properties.
Estates Director James Shepherd, said: “We know from talking to our customers here at Fox Valley that Iceland is going to be a really well received addition to the centre. We look forward to seeing the new store opening here later in the spring.”
Iceland is recognised as the UK’s leader in frozen food and operates over 900 stores across the country.