Some 150 first-class tickets will be given away on trains running between Sheffield and London this week as part of National Customer Service Week.
East Midlands Trains is getting into the swing with onboard quizzes, colouring competitions for children and ‘golden tickets’ hidden on selected trains.
At Sheffield Station, highlights include an exhibition by the local Dogs Trust, working with partner Supertram to raise awareness of integrated transport and food tasting with free mince pies.
There will be additional managers available at stations to invite customer feedback, free ticket giveaways and prize draws.
First-class upgrades and access to the First Lounge will take place at London St Pancras station.