10-year-old entrepreneur sends his 'Fruit & Nowt' idea to Cadbury and receives a surprising response

Freddie Drabble was 'thrilled' when Cadbury responded to his idea for a new chocolate bar.
Freddie Drabble was 'thrilled' when Cadbury responded to his idea for a new chocolate bar.
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When a young entrepreneur saw a gap in the chocolate bar market, he decided to go directly to Cadbury with his idea.

Freddie Drabble was with family in Sheffield over Christmas when the conversation turned to how he does not like Cadbury's Fruit & Nut bars.

Freddie's letter in which he explains his idea.

Freddie's letter in which he explains his idea.

Grandmother Janet Drabble, 67, said: “He happened to be saying to his dad how he doesn't like the nuts in Fruit & Nut bars.

“His dad said he would probably like it better if it was 'fruit and nowt'.

“That obviously stuck in Freddie's head.”

Freddie wrote to Cadbury about his new Fruit & Nowt idea, saying that it would be popular 'up north.'

He was surprised to receive a response.

Janet said: “He shouted to his mum asking why he had got a parcel as he had not sent for anything.

“He was thrilled to bits.”

The parcel contained a huge one-off bar of Fruit & Nowt.

Along with this was a note from Cadbury saying that while they 'cannot make the bar yet', they wanted to thank Freddie for his 'great idea.'

Freddie, who in his letter refers to himself as an 'entrepreneur,' suggested that the range could be expanded with other fruits aside from the usual raisins.

He also asked for a one per cent cut of profits from sales of the bar, along with a donation to charity Barnado's.

Janet said he already has a number of business ventures on the go.

She said: “He likes doing lamination for a few neighbours.

“He also washes neighbours' cars with his brother, Dylan.”

Freddie lives with dad John and mum Adele in Kent.

John is a Yorkshireman and the family are regularly in Sheffield visiting Freddie's grandparents, Janet and Ernest.