This is the website to go to if you want to see all Sheffield's independent shops, from cafes to clothing stores

A new website which promotes the independent businesses in different areas of Sheffield, including cafes and clothing stores, has been launched.

Saturday, 29th February 2020, 5:00 pm
Updated Saturday, 29th February 2020, 5:00 pm

The website, called ‘This is Sheffield’, is a platform and support network that showcases unique communities across the city, as well as encouraging both residents and tourists to spend money with local retailers.

It has been created by the same people behind ‘This is Kelham’, a guide by local residents Matt Pinder, Josh Rowley, Amelia Selby and Daniel Evison on where to eat drink and shop in the area.

Matt said: “Local businesses are the backbone of our community. We’re really lucky in Sheffield to have so many independent shops, cafes, bars and restaurants but if we don’t start using them, we’re at a real risk of losing them.

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Left to right: Matt Pinder, Amelia Selby and Daniel Evison

“This Is Sheffield aims to enthuse, engage and offer support to the small, local independents in our city and, essentially, highlight the important role these retailers play in our economy.”

Each Sheffield neighbourhood has its own individual ‘guide to the area’ on the website. The new platform hosts the original 'This Is Kelham’ content, as well as featuring brand-new guides for Abbeydale, Castlegate, Ecclesall, and their surrounding areas.

Residents and tourists alike can use the free website as a directory for local businesses and a go-to for news, events, exclusive offers, and community projects.

The idea for the new venture came about when the team were contacted by businesses in other neighbourhoods wanting to replicate the app, with many also expressing concerns about their survival in the current retail climate.

Ben Stubbs, Co-Founder of Two Thirds Beer Co., a beer bar on Abbeydale Road, said: “This is Abbeydale will be a great way to showcase the fantastic offerings of Abbeydale Road and the local area, and hopefully encourage even more people to visit our amazing neighbourhood.”

The original ‘This is Kelham’ website was started as an Instagram account by Matt in 2017 after he noticed increasing development in the area. The brand now has almost 10,000 followers across its social media channels, with the website and app combined attracting over 40,000 page views a month.