Hidden hack for Black Friday deals revealed by experts

To date, over two million online shoppers have helped raise over £64 million for charities and good causes via the easyfundraising platform.placeholder image
To date, over two million online shoppers have helped raise over £64 million for charities and good causes via the easyfundraising platform.

Shopping experts at charitable cashback platform, easyfundraising, have revealed a hidden hack to make the most of the Black Friday (November 28) and Cyber Monday (December 1) deals.

Every year, the winter shopping ritual comes into full force, with Black Friday and Cyber Monday promising hundreds of deals, discounts, and bargains – but this year, experts are advising Brits to use this one little-known hack to raise free cashback donations by changing the way they make their online purchases.

From the best deals on 4K TVs, the latest iPhone, and laptops, the go-to shopping event of the year is already well underway. Retailers are busy unveiling their promotional line-up of deals, with leading names like John Lewis, Argos, and Apple teasing their big red-line discount labels.

There are already some incredible deals being announced:

  • Currys are promising savings of over £700 on 4K TVs like LG C5 65" OLED evo AI 4K HDR Smart TV 2025 - OLED65C54LA
  • Amazon are set to knock off 10% off their Fire range including: TVs, Kindles, and Fire Sticks
  • John Lewis and Argos are also set to be earmarked for deals on household appliances.

While many shoppers’ may have their wish lists finalised, the retail experts at easyfundraising are urging Brits to sign up to their online platform and app to generate free donations, via their online purchases, for a charity or good cause of their choice.

So, how does it work? It’s simple: online shoppers can make their Black Friday purchases via the easyfundraising platform and generate free donations to a charity or good cause of their choice – all without spending an extra penny.

In short, retailers donate on your behalf, based on your spend – all because you went via easyfundraising first.

To date, over two million online shoppers have helped raise over £64 million for charities and good causes via the easyfundraising platform. With an estimated £7Bn set to be spent between November 28 – December 1 (Pwc), the retail experts say there’s never been a better opportunity to get involved.

Plus, those who choose to shop via easyfundraising over the Black Friday week could also win daily bonus donations for their chosen charity or cause with their Black Friday gift hunt.

James Moir, CEO of easyfundraising, says: “Black Friday and Cyber Monday are the perfect opportunities to get stuck in with easyfundraising if you’ve never heard of us before. If everyone did their Black Friday shopping via us, from the £7bn spent, more than £200m could be raised at no extra cost to anyone.

"In reality though, just a small percentage of caring shoppers could make a big difference. To date, over two million Brits have raised £64 million on the platform by using their online shopping to generate free donations, and the best part is it doesn’t cost an extra penny.”

You can visit the easyfundraising website here to sign up and get started.

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