This firm which makes clothes in South Yorkshire has announced partnership with retail giant Next

A South Yorkshire mum who started her clothing business inspired by her son has launched her first line with one of the high streets must well-known names.

Friday, 31st January 2020, 4:08 pm
Forever Sewing offers personalised clothing for all the family, handmade in South Yorkshire

Forever Sewing, which was founded by Laura Newman, specialises in matching family loungewear company. The brand, which Laura runs with her husband Adam, has just formed a partnership with high street retail giant Next.

From humble beginnings at Laura’s kitchen table, to launching its very first shop in her home town of Rotherham and working with celebrity ambassador Dan Osborne last yer, the brand has grown exponentially.

Laura said: “This journey has been crazy. Never did I think that from starting to sew at my kitchen table that we would have a beloved and successful brand.

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Forever Sewing offers personalised clothing for all the family, handmade in South Yorkshire

“We’ve grown from a small hard-working team into a bigger team that is thriving, opened our very own Forever Sewing shop and now to top it off we can celebrate a partnership with Next. The partnership with Next sees Forever Sewing taking the next steps to success.

“Next is a great store for us, as it embodies our family brand ethos and we felt it was the right and exciting next big step for us to take as a company.

“Last year was a great year for us, we have learnt so much and are continuing to grow, and now we’re looking forward to showing everyone what we have in store for the rest of 2020.”

Laura, now a mum-of-three, of Rotherham, began the business following the birth of her first child in 2015.

She said: “ it was very obvious that personalised clothing would be of massive interest to a lot of mummies and daddies, and we had this in mind when creating our lounge suits and rompers styles. Something as simple as positioning the personalisation to the left chest area and left leg area was so effective.”

The popular bespoke clothing brand has made its classic loungewear and romper suits available to purchase online at in a range of colours for both boys and girls, with the option to personalise, and in sizes ranging from 0 to six years.

On the first day of trading new customers placed over 100 orders for Forever Sewing clothing.

Laura will be adding more select ranges to throughout the year, and customers can shop at for a wider selection of ranges and new products.