Sheffield restaurant named as one of the UK’s fast-growing restaurants on Instagram
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Research from Barclaycard Payments discovered that 5Tara, near Park Hill, is gaining a growing following on the social media platform. The data also revealed Sheffielders are willing to spend £24 more at a restaurant if it looks good on social media.
5Tara, a traditional Punjabi restaurant focused on North Indian cuisine, was ranked as 7th in the country with an Instagram growth of 167 per cent.
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Hide AdJoia, an award-winning London restaurant led by two Michelin-starred Portuguese chef Henrique Sá Pessoa, was top and has seen its Instagram following grow by more than 1,300 per cent in the last 12 months as a result of frequent quality content showcasing glossy food shots, trendy décor, behind the scenes videos and enviable views.