New noodle bar opens near Sheffield
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The franchise of the Chopstix Noodle Bar opened at Welcome Break’s Woodall North Services on the M1 near Sheffield earlier this month.
Maximising space by putting Welcome Break’s own breakfast brand ‘The Good Breakfast’ in the mornings until midday, the unit switches after breakfast to Chopstix. The switch is achieved, in part, through the use of digital LED signage.
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Hide AdThe two companies launched the first hybrid unit earlier this year at the Fleet North Services. A third hybrid unit will open at Cardiff Gate Services this May.
Jon Lake, Chopstix Managing Director, said: “We are delighted to have been able to work with our partners at Welcome Break over the last year to innovate and create this hybrid concept. We feel that this is a real game-changer for them and potentially other partners to utilise technology and design to maximise the trading day whilst retaining the integrity of the Chopstix brand”
Martyn Brett-Lee, Commercial Director at Welcome Break added: “With many more customers visiting our locations over the coming months, we are pleased to expand our partnership with Chopstix. Our hybrid solution allows us to offer more customer choice in an innovative way”
A spokesperson for the firm said Chopstix is “focused on delivering a faster, fresher, tastier alternative to the high street.”
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Hide AdThey added: “Wok Master chefs serve up noodles, wholesome chicken, beautiful beef and perfect prawns with fresh vegetables and superb sauces to make Chopstix the ‘go to guys’ for boxed fresh flavour.”