Corner Kitchen, Rotherham: "I started posting for fun - now people fly in by helicopter to try my sandwiches"
Some of his videos have attracted millions of views - and the attention of celebrities
A Rotherham sandwich shop owner has built a global following after his social media videos drew in fans from across the world - including Canada, Australia and Norway.
Joz Wootton, also known as Mr Pewerk, has amassed more than 343,000 combined followers online by sharing humorous content and showcasing his signature sandwiches.
What started as a bit of fun has quickly turned into a viral success story, with several of his videos racking up more than a million views.
Followers picked up on his unique way of pronouncing the word ‘pork’ - and it quickly became his trademark.
“It started a couple of years ago when I was just posting for fun, we had several ideas pass a million views,” he said.
“Now we’ve had people travel all over the country - Australia, Norway, Scotland, Ireland, Wales, Cornwall - everywhere really. Now we’ve even reached Canada.”
His content recently gained traction overseas after a video about a “steak Canadian” sandwich went viral.
Despite the name, he says Canadians are outraged at the concept: denying any association with the sandwich staple.
“It’s a 40-year-old northern staple in sandwich shops,” he said.
“We posted a video about steak Canadian and it reached Canada - they don’t like the sandwich, they don’t want the sandwich.
“It went viral across YouTube and all Canadian radio stations started reaching out and wanting to interview us. I’ve got a live radio interview tomorrow on Canadian radio.”
The shop’s growing reputation has also attracted visitors willing to go to extreme lengths to try the food.
“Last Sunday we had some people fly up from London in a helicopter to try a big, gigantic breakfast sandwich - then they ate the sandwich and flew back to London,” he said.
The viral success has brought a following from a number of high-profile figures too, including TV presenter Eamonn Holmes, rapper Aitch and even celebrity chef Gordon Ramsay.
“We’ve had celebrity followers - Eamonn Holmes, actors from Game of Thrones, Sarah Millican, Aitch, Liam Gallagher’s son,” he said.
“It’s been a bit crazy - even Gordon Ramsay liking our posts.
“Lots of food influencers too, they all love it. It’s crazy, but we’re loving it.”
Despite the rapid growth, Mr Wootton says the appeal often comes down to one thing: personality.
“90 per cent of it is ‘pewerk’, that’s what draws them in,” he said.
As his online presence continues to grow, he has now set his sights on a major YouTube milestone.
“We joined YouTube four months ago and we’ve just hit 40,000,” he said.
“I want that 100,000 subscribers silver plaque - I want to be the first person in Rotherham to get that plaque.”