Greggs launch their vegan Steak Bake - and they’re flying off the shelves in Sheffield
The coveted Greggs vegan range launched its second product today - with stores “hounded” for them.
The steak staple has been turned vegan in line with Veganuary, an event where people ditch dairy and animal products for one month.
A representative from The Moor store said: “They’ve been extremely popular, we were having to bake more by 10.45am, and our breakfast times usually don’t finish until 11am.
“We’ll be getting vegan doughnuts soon too, but they vegan range is so coveted we’re only informed when they’re delivered.
“We have been hounded for the steak bakes since before they arrived. Our CEO is vegan now, it’s just great that there’s something for everyone, vegan or not vegan.”
The late-night launch of Greggs' vegan steak bake was met with 20-minute queues, after over 300,000 people signed up to take part in Veganuary.
KFC and Subway are also among a number of companies releasing snacks free from meat and animal products, as they attempt to emulate the huge success of Greggs' vegan sausage roll last year.
Wednesday night's release event in Newcastle for Greggs' new pastry - filled with pieces of meat substitute Quorn, diced onions and gravy - saw over 100 queue to be the first to try the product.
Vegan Emma Phillips queued for around 20 minutes and said she "really liked" the bake, adding it is "better than the vegan sausage roll".
"My son isn't vegan and is always ready to criticise vegan food, but even he said he'd gladly buy that over the meat-based option," she told the PA news agency.
"A launch like this is huge for the vegan movement... 30 years ago vegetarian wouldn't have been mentioned on a menu, now we're seeing a vegan logo on many.
"The marketing raises the profile of the movement, which could lead people to making long-term changes in their own diets."
The 40-year-old added that there was a "good atmosphere" in the queue despite "ribbing about it being a vegan product launch" from some New Year's Day revellers.
The release of Greggs' vegan sausage roll last January saw the company's profits soar more than 52% to £36.7 million for the 26 weeks to June 29 2019.