New burger restaurant opens TODAY in former Sheffield department store

So Famous, on Glossop Road, where Sinclairs department store was based for more than half a century, will open its doors for the first time on Wednesday, January 8, at 5pm.

Customers have been promised an ‘amazing selection of burgers, shakes and waffles’ at the venue, which will open from 11am to 1am from Sunday to Thursday and 11am to 2am on Fridays and Saturdays.

Signs for the American-style diner first appeared in March last year, just weeks after Sinclairs moved to its new home on Ecclesall Road, and it was advertised at the time as opening in July 2019.

In October, it announced it was hiring chefs, kitchen assistants and crew members, but the planned opening date has been pushed back several times before now.

The operators initially applied to open until 11pm seven days a week and upset some residents last autumn when it sought to extend the opening hours to 4am.

Customers have been given the chance to win a motorbike, located at the entrance to the venue, by taking a snap and sharing it to Instagram.

The new restaurant, with its distinctive pink neon lighting, is set to open beside Sundae’s Gelato.

Sinclairs’ managing director Christian Sinclair told last year that he had decided to move because his staff were ‘constantly inundated’ with drunks and drug addicts outside the store and along West Street.