“THIS brings a whole new meaning to having a chip on your shoulder,” laughs Miss Sheffield as she sashays through Meadowhall attracting stares.
But, for once, it’s not the pretty beauty queen’s looks that are winning her glances.
It’s her dress - made entirely of chips!
“I love chips, they’re my favourite food, so this is pretty heavenly for me,” said 21-year-old Jade Mellows.
The dress, a truly Lady Gaga-esque creation, is the brainchild of Sheffield design students Beth Lundberg and Emily Hewitson.
Beth, aged 19, told The Star: “This week is both National Chip Week and British Fashion Week, so we decided to combine our two passions - chips and fashion.”
The pair, fashion students at Sheffield’s Hallam University, contacted the National Potato Council who loved their design and put them in touch with Jade, who was crowned Miss Sheffield last March.
“It’s one of the stranger things I’ve done in my reign as Miss Sheffield, but it’s a great idea,” said Jade, from Catcliffe.
“It took about 45 minutes to get me into the dress and, I have to say, it feels more glamorous than I thought it would.”
The dress, which is made of leather and plastic, also features small spikes on which the chips - all supplied by Harry Ramsdens - are hung.
Designer Emily, 21, added: “Fashion should be fun and we’ve spent a lot of time playing around with chips in the last few weeks - which is always fun!”
Kate Cox is marketing manager for the Potato Council, which works on behalf of UK potato farmers, promoting the nutritional benefits of potatoes. The council first introduced National Chip Week 22 years ago.
Kate said: “Twenty-five per cent of all the crop in Britain goes to make chips so it’s a big sector for us. Chip week is really about celebrating chips as a nation, and getting behind a great British tradition.”
The Star has launched its own search for the best fish and chip shop in Sheffield, Rotherham and Barnsley.
Tell us your favourite and why by emailing firstname.lastname@example.org