Crystal Renn was the world’s most famous plus-size model – until she recently shrank in size.
Curvacious and confident South Yorkshire women are being sought to fill her shoes.
Evans is joining forces with the new ‘plus division’ at top agency Models1 this Autumn for a model search.
The nationwide ‘Shape Hero’ search runs until November and aims to find models who fit their ‘shape, not size’ concept.
Evans believes women should focus on their shape, not their dress size. You’re either an apple, pear, hourglass or busty shape and you should choose your clothes accordingly.
Scouts from Models1 will be in the Evans store in Meadowhall this Saturday and Evans will be launching its fresh concept of shopping this month.
Says Karen Diamond, Director of Models1: “We are looking for tall, Amazonian, confident ladies with incredible faces. We will be at Evans in Meadowhall and our scouts will have their eyes peeled.
“We need to see girls in as little make-up as possible to really be able to judge someone’s face properly.”
The competition will be looking for five UK women to model Evans clothes.