A trio of international designers have come back to their Sheffield roots and set up a new design studio that will double up as a gallery and events space.
Design agency DED have just held a launch party for 99 Mary Street, housed in part of the former Hawk Works, just of Shoreham Street at the edge of the city centre.
The old workshops and offices have been transformed into a large, open area and separate studio with stripped-back decor that celebrates its industrial heritage as a steel components and tobacco knife and sawblades factory dating back to 1890.
Nik said: “We wanted to create a space and a venue that celebrates the city’s industrial heritage, where the functional and the utilitarian are seen as things of beauty.”
DED stands for Daughtry Edwards Daughtry and is run by twins Jon and Nik Daughtry and their associate RobBarber. Jon and Nik are from Loxley, Sheffield.
They started up their business in 1991 with a drawing board and a £2,000 grant from the Prince’s Trust.
Some of their early work included creating flyers and graphic art for Sheffield clubs and they worked on Music in the City for the BBC.
They have created artwork for Siouxsie Sue and her band The Creatures, including filming part of a Creatures video at the old Sheffield Independent Film studio in Brown Street.
That helped to attract the attention of MTV and they have also worked for the Fox Channel.
One of their weirdest jobs was for the UK launch of Dexter, a show about a serial killer, which involved sending beautifully packaged dismembered parts of a Barbie doll to presumably fairly alarmed TV journalists.
They cut up the dolls and made the packaging. Nik said: “I think it’s our hands-on attitude that attracts clients.”
Similarly, they have fabricated a lot of the interior of 99 Mary Street themselves, assisted by the Daughtrys’ dad David.
The idea of 99 Mary Street is to combine a working design studio with a space that can be used for events, product launches and exhibitions. They are also looking at pop-up restaurant events.
The trio are excited at the potential of the area to attract other creative companies. Just up the street is the new B&B gallery, founded by curators and artists Bradbury & Blanchard.
To book an event at 99 Mary Street, call Nik or Jon on 0114 2731799 or email email@example.com