We might be skint, but we want to feel minted in bed.
Sales of luxury bed linen have soared since the recession began, says high street store Debenhams.
Demand for their top-of-the-range, luxury bedding has risen by a colossal 35 per cent in the last four years.
Debenhams Head of Home Buying Alice Duggan says; “When times are tough in the bank board room, it seems more people want to make sure that everything is perfect in the bedroom. Things always look better after a good night’s sleep.”
Five times the usual number of customers are opting for cotton bedding with a 500 cotton thread count, which can cost almost three times the price of standard sheets.
“Sheets made of luxury cotton are cool and light and wrap around your body, almost like a second skin,” says Alice.
Luxury bedding customers are also seeking out new colours; red has moved into top spot, followed by black, white, then blue and pink.
Children pick and choose
TRUCULENT children kicking off about their new school uniform?
It’s a sign of the times.
The age at which children first have a tantrum over what clothes to wear has fallen from five-and-a-half to three-and-a-half, says new research by Debenhams.
Over 10 years, similar drops have taken place in other key childhood moments.
Choosing uniforms causes the most arguments overall, with skirt length and heel heights being the biggest causes of tension for girls.