Mission Christmas: Buy an extra gift and help thousands of disadvantaged children in South Yorkshire
The largest Christmas gift appeal in the UK is back and needs your help.
Mission Christmas, operated by Cash for Kids, has today (November 17) launched their annual appeal for locals to buy an extra gift and help thousands of disadvantaged children.
In 2024, Mission Christmas collected £14.8 million in gifts and cash donations. It was used to make sure an astonishing 289,596 children and young people had presents to open on Christmas Day.
Locally, this meant that 18,050 children in South Yorkshire and North Derbyshire were able to open a gift on the big day.
Once again as the cost of living continues to hit families across the UK, the charity is anticipating a huge level of demand for their support. This year across South Yorkshire and North Derbyshire applications on behalf of 17,544 children have already been received.
Charity manager Lisa Sullivan said : “Every child should feel the excitement of waking up to presents on Christmas morning and that’s why every year Mission Christmas is so important to us. Our community have always been so incredibly generous so, if you can, please just buy one extra gift this year and we’ll make sure it goes to a child who truly deserves it.”
Supporters can take their gifts to a number of drop-off points near them, including local B&M and Wickes stores. Simply head to www.hitsradio.co.uk/mission from November 17 and enter your postcode to find the drop-off point closest to you.
Supporters can also buy a gift online which will be delivered directly to the purchaser’s nearest Mission HQ for no delivery fee.
For more information or to donate, visit the Cash For Kids website at https://www.cashforkidsgive.co.uk/donate/mission-christmas-2025-gift-list-south-yorkshire-derbyshire/ to browse the gift list. Alternatively, you can text CHILD to 70910 to donate £10 and the Cash for Kids team will buy a gift on your behalf.