Bertie and Betty Bassett tie the knot at the Bassett's factory in 2009.Bertie and Betty Bassett tie the knot at the Bassett's factory in 2009.
Bertie and Betty Bassett tie the knot at the Bassett's factory in 2009.

10 wonderful memories of the Bassett's sweet factory in Sheffield

The Bassett’s brand is one of Sheffield’s greatest exports.
By Richard Blackledge
Published 24th Apr 2020, 21:21 GMT
Updated 1st May 2020, 12:26 GMT

Founded in the city by George Bassett in 1842, the confectionery company initially operated from Broad Street in the Park district, then moved to a large site in Owlerton in 1933.

Best known for producing Liquorice Allsorts, as well as Jelly Babies and Trebor Mints, today the Beulah Road factory is run by the giant multinational Mondelēz following several mergers and acquisitions.

Here are 10 pictures looking back at the firm's history.

A Bassett's staff dinner - most likely at Christmas - from times gone by.

1. A festive gathering

A Bassett's staff dinner - most likely at Christmas - from times gone by. Photo: Picture Sheffield

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Staff are pictured checking Liquorice Allsorts in 1952.

2. Quality control

Staff are pictured checking Liquorice Allsorts in 1952. Photo: Picture Sheffield

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Sweets are packed ready for dispatch.

3. An industrious place

Sweets are packed ready for dispatch. Photo: Picture Sheffield

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Looking towards the factory in 1967.

4. A snapshot of the 1960s

Looking towards the factory in 1967. Photo: Picture Sheffield

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