Iceland's Christmas Party Roadshow brings festive cheer
Iceland and The Food Warehouse has officially kicked off its Christmas celebrations by taking a festive lorry on a Christmas Party Roadshow across the country, which visited Sheffield on its first stop.
As part of the event, Iceland donated a selection of Christmas goodies – including advent calendars, mince pies, and stocking fillers – to Frankie & Teddy’s Wishes, a local father-and-daughter initiative dedicated to supporting families in need during the festive season.
Founded by Sheffield resident Scott Cain, Frankie & Teddy’s Wishes is on a mission to become a registered charity that helps families of children facing illness, disability, injury, or poverty. While the long-term vision includes granting wishes such as attending football matches, concerts, and even family holidays, Scott and his daughter Frankie are already making an impact by collecting and distributing food and toys to local families this Christmas. Iceland’s donation will help them bring joy to households who might otherwise go without, ensuring more children wake up to a magical festive season.
This community-focused gesture came as Iceland unveiled the top party food cities of the UK with Sheffield coming out as number one. The frozen foods retailer further revealed the nation’s love for party food, with more than a quarter (27%) of Brits stating party food is the best thing about Christmas, while more than one in five (23%) admitted they could happily live on it all season long.
Designed to bring festive cheer to communities in Sheffield, the roadshow shone a spotlight on the supermarket’s seasonal range.
The supermarket unveiled its ultimate festive lorry outside its The Food Warehouse store at Meadowhall Retail Park, Sheffield, S9 2YZ hosting a party style event full of Christmas fun from 4pm-7pm.
The Christmas truck transformed into a Christmas Party on wheels, complete with appearances from Santa Claus himself, a live DJ taking centre stage inside a spectacular giant disco ball booth, spinning festive hits and a sleigh-load of exciting giveaways for locals.
An Iceland Foods spokesperson said: “Sheffield has been crowned the UK’s top city for party food, so we wanted to celebrate in style. At Iceland, we believe Christmas is the most wonderful time of the year - but we also know it can be tough for many families. That’s why we were proud to support Frankie & Teddy’s Wishes, a fantastic local initiative that’s already making a real difference in the community. We hope our donation helps spread a little extra joy this festive season.”
Scott Cain, founder of Frankie & Teddy’s Wishes, added: “We’re so grateful to Iceland for their support. These donations will help us bring smiles to children and families who need it most this Christmas. Our dream is to grow Frankie & Teddy’s Wishes into a charity that can grant wishes for children facing illness or hardship, and partnerships like this are a huge step towards making that vision a reality.”
To further celebrate the nation’s love for party food, Iceland is bringing the party to Brits with its Mega Christmas Event. The event, running until 26th December, includes great savings on all things festive.
This event includes unbeatable value such as 3 for £5 and 8 for £10 on party foods, half price Celebrations boxes and more. Not only that, but throughout the event, shoppers will be able to grab a range of Christmas meat joints for just £10.
To see Iceland Foods full and extensive Christmas range and details of the Mega Christmas Event, visit: www.iceland.co.uk/christmas