Greeting card manufacturer in Sheffield brings festive joy to care home with ‘Caring at Christmas’ visit
As Christmas comes closer, The Greeting Card Association (GCA) is encouraging individuals and businesses across the UK to help bring the festive spirit to care homes through the launch of its Caring at Christmas campaign.
Now in its fourth year, Caring at Christmas is an initiative which encourages member volunteers to take Christmas cards to care homes in their local area and spend time with residents while they write to friends and family, before posting on their behalf.
The initiative is part of the GCA’s #Cardmitment campaign which is all about sharing the joy of cards, and reminding everyone about the importance of the very British tradition of connecting with loved ones at Christmas.
Sheffield-based greeting card manufacturer Loxleys visited local care home Twelve Trees in Nether Edge to bring some festive cheer.
Loxleys staff Alice Woodland, marketing manager and Heather Bull, marketing co-ordinator, helped care home residents keep their festive tradition by helping to write cards for carers, family and friends.
The Christmas cards were kindly donated by Paper Rose and were shared - along with a Christmas chocolate or too, with residents who all had a lovely time chatting and writing heartfelt messages.
Heather Bull, marketing co-ordinator at Loxleys said:
“We had a special time with the residents of Twelve Trees. They all thoroghly enjoyed writing cards together for their loved ones.”
"The Caring at Christmas campaign is a wonderful initiative, and anyone who can spend an hour or two at their local care home with the residents will be warmly welcomed."
This year the GCA’s Caring at Christmas programme is bigger than ever, encouraging its members and larger retailers to get involved”.
The GCA is also encouraging everyone to write and send their Christmas cards early this year – to take advantage of the continued affordability of the second-class postal service and ensure loved ones have ample time to show off their lovely festive cards before the big day.
In addition to the care home visit, the Loxleys team came together to write over 200 Christmas cards to customers and industry friends as part of the Festive Friday initiative, spending the morning signing cards to a soundtrack of festive favourites to kick off the start of Christmas card sending.
For more details about the Caring at Christmas, Festive Friday and #Cardmitment campaign visit www.gca.cards where other case studies can be found of visits to care homes this December.