ZOO wins video deal

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ZOO Digital has sealed a deal with a leading international videogames publisher which wants to use the Sheffield firm’s software to localise the packaging of its products for markets around the world.

The deal is the first significant client win resulting from ZOO’s tie up with US-based leading packaging company Multi Packaging Solutions, which has clients in multi-media, cosmetics, pharmaceutical, horticultural, and consumer markets and invested almost £860,000 in Furnival Square-based ZOO this time last year.

The un-named videogames publisher will use ZOO’s Translation Management System and the Media Adaption Tool to cut the cost of producing packaging for games in a range of different languages, which also meets the legal and cultural demands of different countries around the world.

ZOO’s chief executive, Stuart Green, said: “This is a significant step in our strategy to expand our customer base beyond the film industry, and we are delighted that this has been achieved through our relationship with MPS.

“This announcement is further proof that our tools, with only modest adaption, are applicable to a number of different industries beyond Hollywood.”

Marc Shore, chief executive of MPS, added: “We expect this to be the first of many new business relationships for the application of ZOO’s product set in the packaging industry.

“Initial presentations to our customers over the last year have underpinned the great opportunity that exists for both MPS and ZOO as we seek to expand our businesses in other vertical markets and territories.”

News of the deal comes days after Warner Brothers signed a deal with ZOO Digital that will cut the times it takes to create Blu-ray Discs and make films available on ‘Video on Demand’ services.

Warner’s Global Digital Media Xchange (GDMX) business will use ZOO’s integrated and automated system to produce digital content in a range of languages, for countries around the world.

ZOO’s system can also be used to automatically turn disc-based versions of films into a Video on Demand version for the internet.