Eco-friendly bag manufacturer BIDBI has been awarded an exclusive licence to produce branded, natural cloth bags by the World Wildlife Fund for Nature.
Sheffield-based BIDBI – formerly known as Bag It Don’t Bin It – secured the UK licence after making the bags for the WWF for the past four years.
As a result of the deal, BIDBI chief executive Julia Gash asked up-and-coming Edinburgh printmaker Cherith Harrison to design the first collection.
“Cherith is a talented illustrator and creates beautiful prints of wild animals native to Scotland,” said Julia.
“I asked her to design an exclusive collection of bags for WWF that would feature some of Britain’s rare wild animals.
“We often overlook the fact that there are species in our own country that are in declining numbers and so we decided that our first collection should focus on celebrating these beautiful creatures.”
The bags feature a hare, red squirrel, stag and a hedgehog – all species that are in declining numbers in Britain, says Julia, who is currently looking for UK retailers willing to stock the WWF range and plans to showcase the collection at several trade fairs.