Web lettings initiative

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Sheffield based property professional James Eardley has launched what he claims is the world’s first comparison website aimed at users of estate and lettings agency services.

Mr Eardley spotted a gap in the market for his business - WhichPropertyAgent.co.uk - while working as general manager for property marketing company Artful Lodger in Sheffield.

“It struck me that there are lots of websites which help people to find somewhere to live, but none which put property sellers or landlords in direct contact with the best agents in their area,” he said.

WhichPropertyAgent.co.uk uses a complex algorithm which rates agents on the basis of criteria which range from the time taken to sell or rent previous properties, through to prices achieved, fees charged, quality of tenants provided and levels of customer service.

The site gets its revenue by charging for leads provided to the agent.