Viral video shows inside of Pretty Little Thing's enormous Sheffield warehouse

Online retailer Pretty Little Thing has shared a look into the brand’s 600,000 sq. ft. Sheffield warehouse.
By Alicia Hannah
Published 28th Nov 2019, 12:00 BST
Updated 28th Nov 2019, 17:08 BST
Umar Kamani, 31, who launched the brand in 2012 with his brother Adam, shared the video on his Instagram account. (Getty Images/Google Street View)Umar Kamani, 31, who launched the brand in 2012 with his brother Adam, shared the video on his Instagram account. (Getty Images/Google Street View)
Umar Kamani, 31, who launched the brand in 2012 with his brother Adam, shared the video on his Instagram account. (Getty Images/Google Street View)

Umar Kamani, 31, who launched the brand in 2012 with his brother Adam, shared the video on his Instagram account.

The video tours the warehouse which employs over 1,000 people to pick, pack and post hundreds of Pretty Little Thing orders a day.

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The brand started with just 20 products to sell, and now supplies US, UK, Australian and French markets.

The siblings’ father, billionaire Mahmud Kamani, 55, is the founder of online powerhouse Boohoo.

The family are often praised for their ‘rags to riches’ story, starting on a market stall in Manchester, and ending up with two of the fastest growing online retailers.

Both brands have deals with celebrities like Khloe Kardashian, and Love Island’s Molly-Mae Hague, who boasts her PLT Brand Ambassador status to a mere 3.5 million Instagram followers.

Related topics:Pretty Little ThingSheffieldInstagramBoohoo