Bargain hunters were a lot calmer in Sheffield this year during Black Friday sales.
At the Tesco Extra store, on Saville Street, Spital Hill, small crowds waited patiently to get a deal as the store opened its doors at 5am.
As the shutters were raised and doors unlocked shoppers were seen walking calmly into the store and loading their trollies with electrical items such as televisions and coffee machines.
The store staggered the entry of shoppers preventing the chaotic scenes of last year when frenzied bargain-hunters came to blows and people ransacked the aisles in just seconds.
Nationally, things got off to a relatively slow start despite shops opening their doors early.
Police were on hand at some stores and security barriers had been erected - but the predicted chaos did not materialise.
Retailers made cut-price deals available online from midnight and many shops changed their opening hours to offer customers more time to snap up discounted stock, ranging from televisions to toothbrushes.
Last year’s scenes of shoppers wrestling over cut-price televisions were not repeated in the early hours, but people who did turn up were seen loading up their trollies with high-value items.
Stores had taken extra precautions this year, after warnings from police that firms needed to ensure they had enough security staff on in case of any trouble.
It is expected that customers could spend their way to the UK’s first £1 billion in online shopping day today.