Tour de France inspires some ‘peddle’ power from Mark

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A Sheffield businessman is peddling a top product to tie in with the arrival of the greatest cycling show on earth in Yorkshire in 2014.

Mark Elliott, chief executive of city-based corporate gift company House of Logos, believes he’s come up with a winner for businesses entertaining visitors at the Grand Depart of the Tour de France next July.

He has designed a distinctive Friend of Yorkshire badge which he hopes will be an iconic gift for the thousands of visitors expected in the county.

The Tour caravan is expected to be made up of 180 vehicles – stretching 12km in length – and it will distribute 15 million items to roadside fans.

In addition thousands of businesses along the route and countless hotels and guest houses across the region will all be keen to provide Yorkshire souvenirs to remind people from all over the world of their visit to God’s own county.

The Friend of Yorkshire badge will be launched at a Business in the Spotlight event on September 11, featuring 15 major exhibitors.

The event, at Costco Wholesale off the Parkway, hosted by the Federation of Small Businesses, is free to attend and is open to anyone from the business community.

Neville Martin, development manager for the FSB, said: “We would like to applaud Mark for having the foresight to spot the potential of Le Grand Départ and to get his operation into gear in time.”

He added: “This is a one-off chance for Yorkshire to sell itself to a vast European audience.”