Superfast South Yorkshire is the latest sponsor of a Sheffield Business Award.
The organisation - a partnership between BT, the government and four councils, is extending fibre broadband to 98 per cent of homes and businesses in the region.
SYSF is sponsoring the Special Recognition Award (programme manager Natalie Ward is pictured).
The deal leaves just six categories for firms that want to be a part of the biggest business event of the year.
The deadline for entries has passed and the tension is starting to build ahead of the ceremony on December 1 at Ponds Forge Sports Centre.
Hundreds will be at the event, organised by The Star and Sheffield Chamber. To sponsor an award call Haroldine Lockwood on 07803 505658.