Superdry officially opens doors in Sheffield city centre
Superdry opened in Sheffield city centre yesterday (July 3)
International fashion retailer Superdry has officially opened its new Sheffield city centre store, with shoppers already filling the store.
The fashion chain opened its doors on Pinstone Street on yesterday (July 3), months after closing its Meadowhall branch in January.
The new store has taken over the former Monki unit in the Heart of the City development, one of the largest retail spaces within Sheffield City Council's regeneration scheme.
Inside, the store has been split into dedicated women's and men's sections.
Women's clothing is displayed at the front of the shop, while the rear is home to men's fashion and a wide range Bench clothing and casual wear.
Ahead of the launch, Superdry founder and chief executive Julian Dunkerton said: "Sheffield is a fantastic city, and our new location on Pinstone Street gives us a real opportunity to bring the Superdry & Co format here and show customers what the brand stands for today.
"We're also looking forward to building a great team locally and bringing new retail jobs into the city centre. There's a lot happening around Heart of the City, and we're delighted to be part of it."
The opening marks Superdry's return to Sheffield city centre after its departure from Meadowhall earlier this year and is another addition to the growing line-up of retailers moving into the Heart of the City development.