Shoppers are being enticed into Sheffield city centre with a host of activities and entertainments every Saturday.
The campaign, called Summer Saturdays, will start on June 29 and will continue until the end of September.
The campaign – launched by Sheffield Council – aims to boost trade and support businesses.
It ties in with The Star’s Summer of Love drive to help local businesses back on their feet by encouraging city residents to spend their money locally and helping businesses to promote themselves to Star readers.
The fun starts on June 29 when there will be activities from 1pm until 7pm for Independents’ Day – a market for independent retailers.
It will be followed on Saturday, July 6, by Sheffield Pride – a procession, stalls and a continental market, offering food, drink, clothing and gifts.
Coun Leigh Bramall, Sheffield Council’s cabinet member for business, skills and development, said: “This is a major investment from the Keep Sheffield Working fund to boost the city centre and proactively support businesses in the current climate.
“We’re aspiring to achieve a vibrant, energetic city and there is so much going on over the coming months and years that we are proud of.
“Summer Saturdays will make visits to the city centre memorable this summer and give people a reason to choose the city centre for shopping, socialising and leisure.
“We expect this, along with reducing the cost of off-street parking, to bring more people into the city centre, who’ll stay for longer, and encourage shops to open later.”
Devonshire Market will take place on Division Street for the first time and there will be a Sensoria Street party.
There will be 20 different events in the city centre throughout the summer including Tramlines, Chance to Dance, Supercars in the City, an open air cinema and Sheffield by the Seaside.
For special offers follow @sheffcouncil on Twitter.
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