The Tuesday street market in Rotherham town centre is set to expand to meet trader demand.
The number of stalls along Effingham Street will increase from 62 to 95 as the market extends into Effingham Square later this year.
Rotherham Council’s market service is confident the stalls will be occupied within three months of becoming available.
There is already a waiting list of traders wanting extra stalls on the market, who will rent them for as little as £10.
Coun Dominic Beck, council cabinet member for business growth and regeneration, said a consultation with traders and customers revealed a need for more stalls.
He said: “The Tuesday street market was introduced because it was one of the quietest days of the week.
“However, that situation has been totally reversed and Tuesdays are now often one of the busiest days of the week, bringing vibrancy and colour to the town centre.
“In 2012, the number of stalls was increased from 40 to 62 and here we are again, three years later, increasing that number again because there is a constant waiting list of traders.
“We believe that this investment in Rotherham’s Market Service will be of huge benefit to both the town and to shoppers alike.”
The council plans to replace the existing 62 gazebos and buy an additional 33 from Rotherham firm Gala Tent, of Wath-upon-Dearne, to create 95 trading areas.
Jason Mace, Gala Tent managing director, said: We believe the council has definitely got the right idea for generating new business in Rotherham.
“The increase in footfall from the new Tesco supermarket is a huge benefit to Rotherham markets.”