Sports firm nets major sales rise

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Specialist sports equipment manufacturer Itsa Goal is scoring big time following the Football Association’s launch of nine-a-side children’s football.

The Sheffield company, which lays claim to being one of the oldest goalpost manufacturers in the UK, says sales have risen 50 per cent following the introduction of “9v9” children’s football.

“We’ve been inundated with enquiries from teams throughout the country and have had to step up production dramatically to meet the increased demand,” said managing director John Wilson.

“Two apprentices have already been taken on and we are looking for more staff in the future. We’re also investing in new stock control measures, upgrading machinery, increasing workshops and the imminent launch of a new website.”

Itsa Goal was founded 25 years ago and makes permanent and portable goal posts from steel, aluminium and uPVC plastic for games ranging from football and rugby to hockey, lacrosse and Gaelic football.

The Tinsley company also supplies nets, crowd fencing, team shelters and even a portable mini soccer arena.

Despite cheaper imitations both at home and abroad, the company has remained committed to developing more expensive, top quality, safer products.

Itsa Goal is beginning to reap dividends with that approach and the advice it has received from the Manufacturing Advisory Service, which is funded by the Department for Business, Innovation and Skills and helps manufacturers in England to improve and grow.

The company is now growing its international business, establishing a pilot franchisee in Spain, and planning to appoint more franchisees next year.