Shoppers flock to sales in Sheffield despite the snow

An early start for shoppers at Meadowhall
An early start for shoppers at Meadowhall
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Shoppers have set the tills ringing as winter sales got under way in Sheffield – despite snow hampering some routes to the shops.

Bargain hunters have been out in force since the sales started on Boxing Day – with queues forming outside the city’s Meadowhall and Crystal Peaks shopping centres as early as 2am on the first day.

Retail bosses said the heavy snow did affect footfall on Saturday, but customers still flocked to stores on Boxing Day, Sunday and yesterday.

More than a million people have visited Meadowhall in the last week, despite the snow impacting footfall and sales over the weekend.

About 150,000 people visited the centre on Boxing Day and there was a 5 per cent rise in footfall on Christmas Eve compared to last year.

And bosses expect to welcome more than 750,000 customers through its doors over the next week.

Lee Greenwood, manager of Crystal Peaks in Waterthorpe, said the centre had been ‘extremely busy’.

He said: “Sales have been great. We had people queueing outside Next at 3am on Boxing Day.

“The snow has hindered people getting to the centre.

“Saturday was a challenge for people to get here.

“ We had our gritting team out working from 1am, but people couldn’t get off their own estates.

“We are lucky that a lot of our customers live within walking distance.”

Mr Greenwood said Next and CEX have been busy, along with Sainsburys and Marks & Spencer.

James Prince, head of branch at John Lewis in Sheffield city centre, said: “Despite the snow we opened our shop on time on Saturday to launch Clearance.

“Customer favourites included branded boys and girlswear, and perhaps unsurprisingly given the cool climate, slippers were flying off the shelves. Bedding proved popular, and premium makeup and fragrance performed particularly well.

“It shows our customers are still being delighted by our beauty refurbishment and enjoy picking up a great Clearance deal.”