Traders in one of Sheffield’s largest district shopping centres have come together to launch a promotion which aims to highlight the personal service and quality products they offer.
Shopkeepers say ‘Experience Hillsborough’ aims to shake off the out-dated image of the area and tempt shoppers back.
Independent traders, Hillsborough Forum, which represents businesses and community groups, Sheffield Council and the Federation of Small Businesses are all involved in the project.
Maxine Hayton, of Sheffield Blinds, one of the small shops in the area, hopes publicising personal service at small shops compared with larger chains, will help the area.
She said: “We get to know our customers and provide a personal service, as we identify their individual likes and dislikes in a way that the large multiple stores cannot do.
“Our customers find it so easy and worthwhile travelling into Hillsborough for the superior choice and friendly service.”
James Megaw, of Chocolatte Cafe, added: “Many of our regular customers come to Hillsborough for the wide variety of shops and personal service, and then they can relax in comfort with a coffee.
“We offer the complete shopping experience of a traditional high street without the crowds and long queues.”
Traders are keen to point out Hillsborough’s good public transport links, parking and wide variety of stores.
Sheffield Council cabinet member for business, jobs and growth Coun Helen Mirfin-Boukouris said: “We are keen to support local businesses and this partnership is working to highlight the wide variety of shops in one of our busiest district shopping centres.
“It’s great to see everyone pulling together to raise the profile of Hillsborough as a great place to do your shopping, especially at this important time of the year in the lead up to Christmas.”
n Visit www.experiencehillsborough.co.uk for more information.