Sheffield's Allotment rebrands as ‘Only The Brave’ and creates new ownership structure

Sheffield based The Allotment Agency, established in 2009, has rebranded as ‘Only The Brave’.
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It’s not only a fresh new proposition for the agency, but also celebrates the new management-owned structure that will help drive the agency forwards.

Commenting about the rebrand of the strategic brand and content agency whoch has been operating for over a decade, Nick Aldrich, Founding Managing Partner, said:

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“Since May 2019 we have grown the agency by nine people, tripled our gross income as well as expand the service proposition to our clients.

The team at Only The Brave, formerly known as The Allotment AgencyThe team at Only The Brave, formerly known as The Allotment Agency
The team at Only The Brave, formerly known as The Allotment Agency

"What became clear through this period (and in particular through lockdown) was how dedicated the team were to the success and growth of the business.

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"We knew it was paramount to find a way of rewarding hard work, passion and dedication and gifting real equity in the business was the best possible way of doing this.

"As a result, we now have six more partners within the agency.”

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Nick is no stranger to success, he started his career at the Sheffield Star in 1998, and since 1990 has built and sold a number of successful UK advertising agencies.

In 2016 he sold business Hangar Seven to The Hut Group Plc for eight figures.

Nick continued: “Since Richard Hillam took up the role of Creative Director, we knew a rebrand was on the horizon and with the new structure in place, the time felt right.

"Rich held some internal workshops and we collectively decided that ‘Only The Brave’ reflected the ethos of the agency and was very relevant, not just now, but ongoing.

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“Our approach has always been to work closely with clients to face their fears. Challenging the norms and creating an environment that’s open to new ideas and ways of thinking.

"Our new name and structure cement this approach right into the very heart of the business.”

For more on Only The Brave visit the website, which is currently undergoing reconstruction, at onlythebrave.co.uk, telephone 0114 312 2330 or email [email protected].

The company is based at Meersbrook Works, Valley Road in Sheffield.

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