Sheffield sleep tech firm SleepCogni hires Apple executive to break into US

A Sheffield ‘sleep-tech’ company has raised £1.4m and hired a former Apple executive to break into the US

By David Walsh
Wednesday, 24th November 2021, 4:32 pm

SleepCogni raised money with a loan from Innovate UK, crowdfunding and cash from existing and new investors.

The firm makes ‘wearable’ gadget that helps people control their ‘wind down’ process.


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The firm founded by Sheffield inventor Richard Mills has raised a total of £3.2m.

The money will be used to scale up the business by preparing for volume manufacturing, developing an online platform and achieving first sales.

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It means the firm founded by Sheffield inventor Richard Mills has had a total of £3.2m investment.

It is aiming for a larger fund raise in 2022-2023, he added.

Colin Greene and Andrew Morfey.

SleepCogni has also hired two new executives. Colin Greene was a former Apple executive for 14 years leading the firm’s US consumer business.

Andrew Morfey, a former finance director at AXA Health-On-Line who led development of its £10m well-being platform.

Richard Mills said they had reached two key milestones: good trial results and FDA registration in the US.

He added: “I am very thankful for the continued support from our existing investors and thrilled to announce a whole new list of new investors led by Chasnay Capital Partners who not only offer investment but provide ability and experience to achieve global scale.”


SleepCogni’s hand-held aid enables users to self-manage their insomnia by collecting data to provide insights for clinical intervention.

Trials show the device ‘significantly reduced insomnia complaints’ compared to a placebo, the firm says.

It has secured 11 patents including for its wind down technology, Active-Biofeedback, which uses vibrations to help insomnia suffers break cycles preventing sleep.

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