Sheffield print agency launches charity art campaign

Sheffield and Leeds based agency, FYI, has been helping to spread art, love and all things positive by working with art movement In Good Company, and world-renowned artists Morag Myerscough and Rolling Stone Ronnie Wood.

Throughout the lock-down period, FYI has been producing banners designed by artists to thank our essential workers. As well as appearing across empty media sites throughout the UK, the designs have been available to the public to purchase with proceeds going to different charities in the U.K.

One of FYI’s directors, Tom Buxey, decided to do something creative with the company’s billboard spaces. He reached out to local art movement, In Good Company, and the #Postersforthepeople project was born.

Within two weeks In Good Company had sourced bespoke designs from renowned artists such as Anthony Burrill and Rebecca Strickland Illustration, while FYI built a webshop to sell the designs as banners to the public.

FYI has shipped the artworks for customers to display outside their homes all over the world, including Italy, Toronto, USA, Sweden, and New Zealand.

The project only grew larger when instead of painting it black, Ronnie Wood agreed to have his colourful “Thank you NHS” painting made into a banner for the project.

FYI director Tom Buxey, said: “For me personally, it was amazing to be involved in something so positive in such a negative time.

"The news was all doom and gloom, and we didn’t have as much work with many of our customer’s industries being closed, so it was great to work with In Good Company and use our resources to create something positive. The feedback has been amazing but most importantly we’ve had messages from NHS workers and other frontline staff saying how much seeing the banners has meant to them. Over £7,500 has already been raised for charities including St Luke’s Hospice, ARTfelt, NHS Charities Together and The Trussell Trust.”

https://ingoodcompany.webshop.fyi